In August 2016, Modern Acupuncture - the world’s first acupuncture franchise - was being founded. One month later, Modern Acupuncture named Serendipit as its agency of record to help with brand development, franchise and consumer marketing, public relations and more.

After 2 years, CEO Matt Hale felt it was time for a brand refresh. We wanted to face the stigma of acupuncture and needles head on, and felt a new look along with a new campaign was the best way to get the message out.